Francois-Henry Bennahmias, chief executive of Audemars Piguet Replica UK at the 2018 Geneva International Haute Horlogerie and Salon (SIHH 2018) revealed that in 2017 the brand had sales of nearly 1 billion Swiss francs.
Audemars Piguet, the Swiss luxury watch brand, was founded in 1875 and is still owned by descendants of Jules-Louis Audemars and Edward-Auguste Piguet. In recent years, Aude’s annual output has been controlled at more than 40,000 pieces, but the average price is constantly rising.
Francois-Henry Bennahmias recalled: “Audemars Piguet sold a considerable number of luxury replica watches for sale in 2011 with sales of around 500 million Swiss francs.”
In 2017, Audemars Piguet sales rose 12% YoY, surpassing the overall Swiss watchmaking industry (+ 6%). Francois-Henry Bennahmias said that Audemars Piguet will keep the annual output of 40,000 pieces unchanged by 2019 and the brand will slightly increase the annual output by 2020.